I am zealously passionate about testing. That's one of the most amazing things with the internet that you just can't reproduce in "real" life: testing. I can get results on whether a certain headline, colour, image, link, etc. etc. is good, bad, or great just about immediately. It appeals to the primeval savage in me that wants instant gratification, I think. It also appeals to the savage in me that likes winning and making money. In this column I'm going to share ...

You don't have to be a technical genius to make a band website for your music, if you're a musician. It's actually really easy using Wordpress - You can do it in under 15 minutes... No technical skills required. Watch the overview, and comment with your questions, and I'll produce follow up videos on those topics. Here's the link for JustHost - cheap, easy hosting for musicians. Only slightly nasty. But definitely some of the world's cheapest hosting...   Comment below and let ...

This, my friends, is the cutting edge of social media marketing. Nobody's ever dared to do this before. At least no big brand has anyway. (UPDATE: Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen. ) Here's how Old Spice got millions of views on their videos and commercials (that's the really astonishing part) in just one day... (and let me know how you think you could use this ...