Testing in your marketing – why it matters (even in buttons)

By: Chris Cox Date Posted: July 30, 2010
Testing in your marketing – why it matters (even in buttons)
I am zealously passionate about testing. That's one of the most amazing things with the internet that you just can't reproduce in "real" life: testing. I can get results on whether a certain headline, colour, image, link, etc. etc. is good, bad, or great just about immediately. It appeals to the primeval savage in me that wants instant gratification, I think. It ...

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New Bing Music and Lyrics Entertainment Search

By: Chris Cox Date Posted: July 22, 2010
New Bing Music and Lyrics Entertainment Search
The brand new hot-off-the-presses news is that Bing has opened up a lyrics search, as well as some other music and entertainment searches. I'm not going to bore you with TV and entertainment side of it (ok it's very interesting, at least to geeks like me, but it's not relevant - here's that article on Bing Entertainment search). But what I ...

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